Fashion Magazines Rush to Mold China’s Sense of Style

China has come a long way from the privations of the Great Leap Forward and the Cultural Revolution. Today's Chinese have more economic freedom and money than ever before, and they are using those resources to enjoy the bourgeois tastes of Western fashion and lifestyle. Western magazines like Vogue, Cosmopolitan, and FHM offer Chinese consumers advice on everything from shopping to sex. Just a few years ago, publications like this would have been considered scandalous, but Beijing seems prepared to tolerate it today. It may not have much choice: Howard French reports that American lifestyle magazines are already set on translating China's economic success into cultural change. – YaleGlobal

Fashion Magazines Rush to Mold China's Sense of Style

Howard W. French
Tuesday, October 4, 2005

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