Asian Tigers May Slay Hollywood Dragon

In recent years, film industries in India, China, and several other nations have begun to challenge Hollywood’s hegemonic rule of the global movie market. While the claim has often been that American films, like many other products of globalization, lead to cultural erosion in the rest of the world, the rise in popularity of foreign productions in the United States could symbolize globalization at its best. Rather than competing for global dominance, filmmakers from around the world can share their respective cultural traditions with international audiences, thus increasing awareness and appreciation for the customs and innovations of many different societies. – YaleGlobal

Asian Tigers May Slay Hollywood Dragon

Tom Plate
Monday, August 26, 2002

LOS ANGELES - Consider the concern around the world that globalisation is Americanisation (if not United States cultural imperialism) in disguise, and that its most powerful exemplar is the Hollywood export.

But when the curtain drops on this century, suggests a major new West Coast study, Hollywood may no longer be the biggest star of the silver screen.

As of the moment, of course, its global standing is epic. More than half of the audiences for its many blockbusters hail from outside the US.

However, authoritarians of all stripes, religious fundamentalists and cultural conservatives - whether in China, India, Pakistan, Bangladesh or France - look warily at American film imports as conveyors of value-disease.

COSMOPOLITAN ENTERTAINMENT

BUT in the long run - suggests a provocative study by the Burkle Centre for International Relations at the University of California at Los Angeles (UCLA) - the world need not fret too much. Should dynamic globalisation indeed prove a two-way export-import street, other stars will shine just as brightly.

Most likely to challenge Hollywood is Asia. India and China together boast not only one third of the world's population (the US has 4 per cent), but also breed thriving film industries.

Whereas Hollywood releases about 250 commercial films a year, India alone cranks out 800 to 900, though not many of the big-ticket variety, which is the US forte.

Cinematic output and creativity are also rising in the Philippines, Iran, Korea, Taiwan, Japan, Singapore and, of course, Hongkong.

The Chinese film Crouching Tiger, Hidden Dragon has grossed more than US$100 million (S$175 million) in the US alone - the first foreign-language film to make that kind of money.

In Iran, where almost all of Hollywood's products are banned, the unintended consequence of the mullahs' megalomania - or narrow-mindedness - has been an indigenous film industry that has people everywhere buzzing.

Suddenly, Iranian films are hot. The White Balloon, The Apple and Children Of Heaven stir audiences everywhere.

The UCLA study argues that increasing Asianisation of the film business could represent globalisation at its most desirable.

Exposing a larger US audience to divergent cultural and political perspectives could be of enormous value.

Rather than a fearsome and reductive 'clash of civilisations', we would get cosmopolitan world entertainment.

Mass entertainment, concludes the study, 'will not in itself be adequate to overcome inclinations towards hatred and violence. But it can help'.

Grieving Americans, shocked to discover that not everyone reacted to the World Trade Center massacre the same way, might want to see 11'09'01 September 11. It's an anthology, of sorts, from directors in 11 countries.

The Egyptian contribution, by director Youssef Chahine, contains dialogue making the case for terrorist attacks against the US and Israel.

India's Mira Nair tells the story of a Pakistani-American who died helping firefighters at the World Trade Center and who, posthumously, became the target of an anti-terrorist probe simply because, as his mother puts it, 'his name wasn't Jesus'- or David or Cary.

Curtains go up on the controversial film in France on Sept 11. Americans who want to see it, at this point, will have to go there.

It has yet to find a US distributor. Might this be a foretaste of US cultural protectionism? What an unwanted surprise ending that would prove.

The writer is a UCLA professor and a Straits Times columnist. He can be reached at: tplate@ucla.edu

© Copyright 2002 Singapore Press Holdings