Bigger Abroad

A growing share of Hollywood’s profits come from overseas markets. Audiences in emerging economies of China, Russia and Brazil determine which films are global blockbusters, reports an article in the Economist. A falling dollar and increased construction of cinemas overseas contribute a growing global audience. Overall, action films starring foreign actors do better than comedies focused on narrow US customs. International distribution is a priority: Production companies add overseas premieres with leading actors expected to attend. Large conglomerates are best positioned to take advantage of the global markets, notes the article. Smaller, independent studios may do well at the Oscars, but they’re rarely the big box office earners. Film companies must still contend with challenges of piracy and violations of World Trade Organization regulations. – YaleGlobal