Bollywood Takes on the West

India’s film industry has a formula for success – flamboyant dancing, sexually charged scenes, and tension between traditional parents and rebellious offspring. Bollywood has long incorporated Western ideology in its films, yet only recently added English dialogue. Critics suggest the next step for Bollywood is to move beyond whimsical confections – and produce meaningful stories that resonate with global audiences. Audiences in India have high expectations for the industry and expect it to master global themes. India’s film industry is popular with the Indian masses, refreshing to the international audience, but continued success depends on whether scriptwriters tackle global concerns. – YaleGlobal

Bollywood Takes on the West

Dominic Rushe
Friday, June 20, 2008

Click here to read the article in The London Times.

© Copyright 2008 Times Newspapers