China’s Soft-Power Push

Investing billions in a range of soft-power endeavors, China leads on Asian trade and infrastructure initiatives and is active in a variety of global forums. “While China’s economic prowess impresses much of the world, its repressive political system and mercantilist business practices tarnish its reputation,” writes David Shambaugh, author and professor. He refers to Joseph Nye, the Harvard professor who first identified soft power: “Nye also allowed that a country’s political system and foreign policy could earn respect and thus contribute to its soft power. But this definition is premised on the clear demarcation that exists in democratic societies between state and nonstate spheres.” Shambaugh points to China’s push to compete with global news services like Associated Press, CNN, Al Jazeera and BBC. Deliberate promotions do not offer guaranteed results. Tight media controls and censorship can invite a backlash. Shambaugh concludes that soft power must be earned. China is the source of distinctive and appealing culture, art, athleticism and education and could win the race for soft-power influence hands down if its leaders were more secure about creativity, individual freedom and criticism. – YaleGlobal