Do Multinationals Really Understand Globalization?

Generations disagree about globalization's continuing influence over business routines. IBM conducted two polls among CEOs and students. In the CEO survey, most anticipated new centers of growth and influence to continue expanding beyond Europe and the US. But only 2 percent of the CEOs were from the emerging economies where so much new growth and change are anticipated. Students and graduate students, on the other hand, already live with diversity and anticipate more globalization and change. "The onus is on existing CEOs to redesign their organizations to leverage global diversity and the creative potential of Millennials (who will soon swell their employee base) in order to find innovative solutions for dealing with complexity in the postrecession global economy," write Navi Radjou and Prasad Kaipa for Businessweek. Radjou and Kaipa conclude that the emerging global economy requires an ability to network, adapt and navigate a global rather than corporate culture. - YaleGlobal

Do Multinationals Really Understand Globalization?

The ability of global companies to leverage global opportunities is surprisingly shallow
Navi Radjou, Prasad Kaipa
Friday, August 13, 2010

Navi Radjou is executive director of the Center for India & Global Business at Judge Business School at the University of Cambridge. Prasad Kaipa is a CEO coach and adviser; he has worked with more than 100 top executives and 30 Fortune 500 companies in the areas of leadership development and innovation.

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