Financial Times: Voice of China for the Globe

China is consolidating its state-run media including television broadcaster CCTV, China Radio International and China National Radio. The media giant will be known as Voice of China and will continue to target a global audience, presenting “Communist party theories, guidelines and policies” and a Chinese model of governance as an alternative to Western democracy and media reports. “China’s state broadcaster CCTV has been crucial as part of this soft-power push,” reports Emily Feng for Financial Times. “In 2016, it rebranded its international networks as CGTN, a network with more than 70 overseas bureaux. CRI, soon to be merged with CCTV, broadcasts in more than 60 languages from 70 overseas stations.” The name and global reach is similar to that of Voice of America, produced by the United States since 1942. Voice of America also reports on investigations and other news critical of US officials and companies. Such public broadcast content is free for foreign news organizations and helps students in language studies. – YaleGlobal