French’s Unmentioned British Flavor

American resentment over political issues has begun to take its toll on goods and services imported from countries such as France and Germany. French’s Mustard's ‘All-American’ publicity campaign aimed to distance its company (British-owned, in fact] from any connection to France – except the name. On French’s website, however, there were no American flags waving in the background, so as to avoid offending anyone in Europe. As countries throughout the world interweave their economies, the dangers of political fissures extending to the economy grows even further, and for both Europe and the United States, their current economic performance can hardly withstand such consumer discrimination. It remains to be seen whether a quick American/British victory in Iraq will lead to a restoration of pre-war export levels. – YaleGlobal

French's Unmentioned British Flavor

Floyd Norris
Friday, March 28, 2003

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