Hollywood Meets Bollywood as India’s Movies Go Global
The success of the film Slumdog Millionaire – a work of globalization in itself with the work of a British director, Indian actors and setting, and a US distributor – could mean more cooperative ventures between Bollywood and Hollywood. Films produced in each location have distinct flavors, and yet producers sense the opportunity for expanding audience numbers, by setting up offices and hiring talent, India in California and Hollywood in Mumbai. After winning big at the Academy Awards, Slumdog Millionaire is poised to gross $100 million, and yet the film almost did not make it to the big screen. Eagerness to cooperate on business and technical matters is high, but the big challenge rests in identifying the wonderful stories that bridge the cultural gap. – YaleGlobal
Hollywood Meets Bollywood as India's Movies Go Global
Western studios are working to cash in on India's box-office potential, as demonstrated by the success of "Slumdog Millionaire"
Tuesday, February 24, 2009
Nandini Lakshman covers India business for BusinessWeek.
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