McDonald’s Strives to Regain Ground

McDonald’s is often considered the ultimate American business success, and, with restaurants in over 50 countries, a symbol of American cultural dominance. Changing tastes in America and many failed menu items have contributed to a long, slow decline for McDonald’s in the US, however, and the chain plans to stop operating in three countries. Owning a McDonald’s franchise is not the instant moneymaker it once was. Once lauded for its cleanliness, efficiency, and food quality, more health-conscious Americans are staying away from Big Macs and choosing “fast-casual” restaurants and Subway sandwiches instead. Indeed, Americans’ new penchant for sushi and falafel – global food – may mark the end of the world’s most popular restaurant. – YaleGlobal