Tiny Sellers Can Now Reach Across the Globe

Online distributors like Amazon allow tiny businesses to market their products across the globe – and deliver within a few days. “In 2006, Amazon launched a service that allowed US sellers to use its network of warehouses to ship their goods,” reports Marcus Wohlsen for Wired. Now the company has started a program called Fulfillment. “Merchants in the US who want to expand globally can list their products in Amazon’s nine international Amazon marketplaces – the United Kingdom, Germany, France, Italy, Spain, India, China, Japan, and Canada.” The sellers can send their goods to those hubs, from where they are sent on to some 180 countries. For US entrepreneurs, that expands market from 100 million to 250 million. Sellers from 89 countries can also use the program to sell to US customers, while commenters from other countries also look forward to such global reach. – YaleGlobal