Wired: Inside Google’s Global Campaign to Shut Down Phishing

Phishing schemes tempt users into clicking on problem websites or hand over passwords, and the setups are increasingly sophisticated and customized, designed to appear to come from friends, banks and other legitimate sources that might interest a particular user. Internet users can protect themselves by pausing before clicking, and companies like Google also set up war rooms to provide early warnings and develop anti-phishing tools like Safe Browsing that alerts users on malicious websites and ads. Google’s Safe Browsing, available to other search engines, relies on bulk filtering, scanning for bad links combined with data on user reputations, reminders to webmasters to secure and authenticate their sites and algorithm training for detecting gray areas – all this while providing privacy, explains Lily Hay Newman for Wired. The best defense is a combination of tech solutions as well as user training. – YaleGlobal