Breaking Movie Boundaries: Wall Street Journal

The Hollywood movie “Green Book” has enjoyed a surprising box-office success in China, showing that superhero and action films aren’t the only content that do well with Chinese audiences. Over the past decade, Hollywood has embraced the fast-growing demand of the Chinese market. However, there are still sensitivities over how US films are edited for presentation and approval by China’s censors. On the other hand, as China is opening up to a wider range of Hollywood content, the United States is showing signs of embracing more Asian-themed movies, such as “The Joy Luck Club” and “Crazy Rich Asians.” Driven by technology, content available worldwide on streaming services such as Netflix has also made foreign programming more familiar to US audiences, explains John Penotti, chief executive of SK Global, as reported by Joe Flint for the Wall Street Journal. SK Global finances and produces premium content and Penotti suggests that the next great wave in the film innovation is globalization of audiences. Filmmakers, keen to discover what entices global audiences, still encounter surprises. – YaleGlobal