In The News

Richard Tomkins May 6, 2003
Twenty years ago, when Harvard Business School's Theodore Levitt asserted that global brands would rule the world, many CEOs jumped on the global marketing bandwagon. Homogenized products from soft drinks to software came onto the global market, and it seemed as if world tastes would converge so quickly that a smart company simply needed to sell one product to all the world to become a...
Bertil Lintner May 5, 2003
A New York Times article on May 5 says that “tacitly acknowledging that North Korea may not be deterred from producing plutonium for nuclear weapons, President Bush is now trying to marshal international support for preventing the country from exporting nuclear material.” While preventing the export of nuclear material has emerged as the top priority the US government is also considering how to...
David E. Sanger May 5, 2003
The US foreign policy towards North Korea appears to have shifted from deterrence to preventing the export of nuclear materials and technology to countries or international terrorist groups. This policy shift might be due to the lack of international support for US military action in North Korea. It may also be due to the difficulty of obtaining accurate information about North Korea’s claim to...
Ken Belson May 5, 2003
According to a vision of Internet technology, one would be able to watch television programs, attend training workshops, sing karaoke, shop, and play interactive games – all of it online. Although Internet has changed patterns of consumption and sociality in the US, it has not yet realized its full potential. But that is not to say it has not happened anywhere. South Korea is a remarkable...
James C. Bennett May 3, 2003
In this essay James C. Bennett addresses the limits of globalization. According to Bennett, amongst the enduring benefits of globalization are innovations in travel, world economy, and medical and technological breakthroughs. However, Bennett argues against a universal paradigm for globalization because globalization often occurs between nations and economies that are similarly positioned in...
Klaus Schwab May 2, 2003
Many years ago, the business of business was business. Now, argues Klaus Schwab, president of the World Economic Forum, companies have been saddled with a host of social responsibilities, like fighting poverty and protecting the environment, that should be the purview of governments. Instead of focusing on these responsibilities, Schwab says, business leaders "must re-embrace the wealth-...
Lawrence K. Altman May 2, 2003
More deaths, more new infections in Toronto, and the realization that Sars patients can suffer a relapse capped the bad news about Sars this week. The World Health Organization also reported that countries – including Canada and the US – are being slow about reporting new cases of Sars. New recommendations included treating in isolation patients who test positive for Sars. – YaleGlobal