In The News

The recent G-8 meeting in Evian, France attracted particular attention because it was the first time leaders of the west met after the U.S. war on Iraq. Also, in an effort to widen the scope of dialogue, for the first time, leaders from some developing countries were invited to attend the summit. Although the original agenda included major global issues such as access to water, the fight against...

As a sub-section of the Pew Global Attitudes Project survey, "View of a Changing World," this article examines the global public's attitudes towards globalization in the past five years. Generally, peoples of the world agree - albeit to different degrees - that after experiencing globalization through trade, finance, travel, communication and culture, they favor an interconnected...

Twenty years ago, when Harvard Business School's Theodore Levitt asserted that global brands would rule the world, many CEOs jumped on the global marketing bandwagon. Homogenized products from soft drinks to software came onto the global market, and it seemed as if world tastes would converge so quickly that a smart company simply needed to sell one product to all the world to become a...